Author Question: What can marketing communicators do to enhance consumers' motivation to process brand information? ... (Read 103 times)

cartlidgeashley · **on:** Jun 28, 2018

What can marketing communicators do to enhance consumers' motivation to process brand information?
a. enhance the relevance of the brand to the self
b. enhance curiosity about the brand
c. repeat brand information
d. a and b
e. a, b, and c

Question 2

Increasing use of mobile phones does not change the way consumers access video.

Indicate whether the statement is true or false