« previous next »

Author Question: A promotional device that rewards consumers for purchasing the brand by providing either cents-off ... (Read 30 times)

Pea0909berry

  • Hero Member
  • *****
  • Posts: 573
on: Jun 29, 2018
A promotional device that rewards consumers for purchasing the brand by providing either cents-off or dollars-off savings is known as a _____.
 a. sample
  b. coupon
  c. voucher
  d. slip
  e. redeemer

Question 2

The _____ function refers to the relationship between money invested in advertising and the response, or output, of that investment in terms of revenue generated.
 a. sales response
  b. advertising response
  c. sales-to-advertising response
  d. advertising-to-sales response
  e. marcom response


joanwhite

  • Sr. Member
  • ****
  • Posts: 308
Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

c


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

According to the American College of Allergy, Asthma & Immunology, more than 50 million Americans have some kind of food allergy. Food allergies affect between 4 and 6% of children, and 4% of adults, according to the CDC. The most common food allergies include shellfish, peanuts, walnuts, fish, eggs, milk, and soy.

Did you know?

Chronic marijuana use can damage the white blood cells and reduce the immune system's ability to respond to disease by as much as 40%. Without a strong immune system, the body is vulnerable to all kinds of degenerative and infectious diseases.

Did you know?

An identified risk factor for osteoporosis is the intake of excessive amounts of vitamin A. Dietary intake of approximately double the recommended daily amount of vitamin A, by women, has been shown to reduce bone mineral density and increase the chances for hip fractures compared with women who consumed the recommended daily amount (or less) of vitamin A.

Did you know?

Human neurons are so small that they require a microscope in order to be seen. However, some neurons can be up to 3 feet long, such as those that extend from the spinal cord to the toes.

Did you know?

In Eastern Europe and Russia, interferon is administered intranasally in varied doses for the common cold and influenza. It is claimed that this treatment can lower the risk of infection by as much as 60–70%.

Defensive mutualism involves species that receive food or shelter in return for providing protection Defensive mutualism involves species that receive food or shelter in return for providing protection
This girl ran four spinning machines in a cotton mill in Whitnel, North Carolina. Only 4 feet, 3 inc This girl ran four spinning machines in a cotton mill in Whitnel, North Carolina. Only 4 feet, 3 inc
Handheld BIA device Handheld BIA device
Look at Table 4.2.2. Consumers learn that the rubber ducks wear out batteries quickly. As a ... Look at Table 4.2.2. Consumers learn that the rubber ducks wear out batteries quickly. As a ...
Sketch the graph using the tables providing. Determine if each function is continuous or ... Sketch the graph using the tables providing. Determine if each function is continuous or ...
Video: Phases of the Female Reproductive Cycle - Hormonal regulation

For a complete list of videos, visit our video library