Author Question: A promotional device that rewards consumers for purchasing the brand by providing either cents-off ... (Read 19 times)

Pea0909berry

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A promotional device that rewards consumers for purchasing the brand by providing either cents-off or dollars-off savings is known as a _____.
 a. sample
  b. coupon
  c. voucher
  d. slip
  e. redeemer

Question 2

The _____ function refers to the relationship between money invested in advertising and the response, or output, of that investment in terms of revenue generated.
 a. sales response
  b. advertising response
  c. sales-to-advertising response
  d. advertising-to-sales response
  e. marcom response



joanwhite

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Answer to Question 1

b

Answer to Question 2

c



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