Which of the following is a step in calculating the ROI for a ...

[a0266361136]

Which of the following is a step in calculating the ROI for a sampling investment?
 a. define the objectives
  b. review the category
  c. calculate the profit per unit
  d. calculate the price elasticity
  e. calculate the volume necessary to break even

Question 2

John is the marcom manager at a major consumer packaged goods manufacturer. He feels that marcom objectives should be stated in terms of sales or market share gains and that failure to do so is a cop-out. Which view is John espousing?
 a. traditional view
  b. common view
  c. heretical view
  d. revolutionary view
  e. controversial view

[meganlapinski]

Answer to Question 1

c

Answer to Question 2

c