« previous next »

Author Question: Which of the following is a step in calculating the ROI for a sampling investment? a. define the ... (Read 68 times)

a0266361136

  • Hero Member
  • *****
  • Posts: 538
on: Jun 29, 2018
Which of the following is a step in calculating the ROI for a sampling investment?
 a. define the objectives
  b. review the category
  c. calculate the profit per unit
  d. calculate the price elasticity
  e. calculate the volume necessary to break even

Question 2

John is the marcom manager at a major consumer packaged goods manufacturer. He feels that marcom objectives should be stated in terms of sales or market share gains and that failure to do so is a cop-out. Which view is John espousing?
 a. traditional view
  b. common view
  c. heretical view
  d. revolutionary view
  e. controversial view


meganlapinski

  • Sr. Member
  • ****
  • Posts: 333
Reply #1 on: Jun 29, 2018
Answer to Question 1

c

Answer to Question 2

c


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Anti-aging claims should not ever be believed. There is no supplement, medication, or any other substance that has been proven to slow or stop the aging process.

Did you know?

Every flu season is different, and even healthy people can get extremely sick from the flu, as well as spread it to others. The flu season can begin as early as October and last as late as May. Every person over six months of age should get an annual flu vaccine. The vaccine cannot cause you to get influenza, but in some seasons, may not be completely able to prevent you from acquiring influenza due to changes in causative viruses. The viruses in the flu shot are killed—there is no way they can give you the flu. Minor side effects include soreness, redness, or swelling where the shot was given. It is possible to develop a slight fever, and body aches, but these are simply signs that the body is responding to the vaccine and making itself ready to fight off the influenza virus should you come in contact with it.

Did you know?

Hyperthyroidism leads to an increased rate of metabolism and affects about 1% of women but only 0.1% of men. For most people, this increased metabolic rate causes the thyroid gland to become enlarged (known as a goiter).

Did you know?

The word drug comes from the Dutch word droog (meaning "dry"). For centuries, most drugs came from dried plants, hence the name.

Did you know?

Opium has influenced much of the world's most popular literature. The following authors were all opium users, of varying degrees: Lewis Carroll, Charles, Dickens, Arthur Conan Doyle, and Oscar Wilde.

Part A - Calculating the expected number of each phenotype Part A - Calculating the expected number of each phenotype
Western blot. In the first step, (1) a polyacrylamide gel electrophoresis is performed to separate ... Western blot. In the first step, (1) a polyacrylamide gel electrophoresis is performed to separate ...
viable surface sampling by swab viable surface sampling by swab
Reaction 1: The First ATP Investment Reaction 1: The First ATP Investment
Saving and Investment Rates of Industrialized Countries, 1960–1974 Saving and Investment Rates of Industrialized Countries, 1960–1974
Calculating Recommended Fat Intake Calculating Recommended Fat Intake
Video: Neuron structure and function - sensory neurons, association neurons & motor neurons

For a complete list of videos, visit our video library