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Author Question: After calculating the profit per unit, what is the next step in calculating the ROI for a sampling ... (Read 115 times)

crobinson2013

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on: Jun 29, 2018
After calculating the profit per unit, what is the next step in calculating the ROI for a sampling investment?
 a. calculate the price elasticity
  b. determine the total cost of sampling
  c. conduct a sampling assessment
  d. calculate the number of converters needed to break even
  e. determine the effectiveness of the sampling

Question 2

The heretical view states that advertising objectives should always be stated in terms of _____.
 a. awareness levels
  b. attitude change
  c. purchase intention
  d. sales or market share gains
  e. creating brand loyalty


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mathjasmine

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Reply #1 on: Jun 29, 2018
Answer to Question 1

d

Answer to Question 2

d


crobinson2013

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

ultraflyy23

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Reply 3 on: Yesterday
Excellent

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