Author Question: In the coupon redemption process, coupons go from the _______ to the retailer. a. consumer b. ... (Read 40 times)

imowrer · **on:** Jun 29, 2018

In the coupon redemption process, coupons go from the _______ to the retailer.
a. consumer
b. manufacturer
c. clearinghouse
d. promoter
e. All of these are correct.

Question 2

Why is the ultimate objective to achieve brand loyal consumers?
a. It is much cheaper to retain present customers than it is to continuously prospect for new ones.
b. Competitors will go out of business once consumers are loyal to your brand.
c. Switching costs are too high for consumers once they become brand loyal.
d. Brand loyal consumers are a captive audience, which reduces marcom expenditures in the future.
e. Brand loyal consumers are more satisfied consumers.