Author Question: Which statement best summarizes the way in which promotion agencies a valuable resource for brand ... (Read 52 times)

ARLKQ · **on:** Jun 29, 2018

Which statement best summarizes the way in which promotion agencies a valuable resource for brand managers?
a. They are able to plan promotions and carry through their implementation.
b. They are able to create advertising messages and buy advertising media.
c. They are able to implement the promotion strategies planned by ad agencies.
d. They are able to plan promotions to be carried out by ad agencies.
e. They are best suited for implementing introductory advertising campaigns.

Question 2

Which marcom tool is best at encouraging trial purchases?
a. launch event
b. personal selling
c. public relations
d. sales promotion
e. point-of-purchase displays