This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Consumer promotions are capable of achieving which of the following sales-influencing objective? a. ... (Read 173 times)

pane00

  • Hero Member
  • *****
  • Posts: 579
on: Jun 29, 2018
Consumer promotions are capable of achieving which of the following sales-influencing objective?
 a. gaining trade support for inventorying increased quantities of a brand
  b. entering new markets with established brands
  c. promoting trial among consumers
  d. enhancing a brand's image
  e. All of these are correct.

Question 2

Which is the top rung on the hierarchy of marcom effects?
 a. awareness
  b. beliefs
  c. attitudes
  d. expectations
  e. brand loyalty


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

ynlevi

  • Sr. Member
  • ****
  • Posts: 338
Reply #1 on: Jun 29, 2018
Answer to Question 1

e

Answer to Question 2

e


pane00

  • Member
  • Posts: 579
Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review

xiaomengxian

  • Member
  • Posts: 311
Reply 3 on: Yesterday
Gracias!

« previous next »
 

Did you know?

To combat osteoporosis, changes in lifestyle and diet are recommended. At-risk patients should include 1,200 to 1,500 mg of calcium daily either via dietary means or with supplements.

Did you know?

Inotropic therapy does not have a role in the treatment of most heart failure patients. These drugs can make patients feel and function better but usually do not lengthen the predicted length of their lives.

Did you know?

The first successful kidney transplant was performed in 1954 and occurred in Boston. A kidney from an identical twin was transplanted into his dying brother's body and was not rejected because it did not appear foreign to his body.

Did you know?

Addicts to opiates often avoid treatment because they are afraid of withdrawal. Though unpleasant, with proper management, withdrawal is rarely fatal and passes relatively quickly.

Did you know?

A recent study has found that following a diet rich in berries may slow down the aging process of the brain. This diet apparently helps to keep dopamine levels much higher than are seen in normal individuals who do not eat berries as a regular part of their diet as they enter their later years.

Specialized cells capable of dormancy. Specialized cells capable of dormancy.
How is the allegory of the cave a metaphor for achieving intellectual insight and wisdom? How is the allegory of the cave a metaphor for achieving intellectual insight and wisdom?
Higher centers influencing autonomic function. Higher centers influencing autonomic function.
The end of a typical line wrench, which shows that it is capable of grasping most of the head of ... The end of a typical line wrench, which shows that it is capable of grasping most of the head of ...
Ocean water flows vertically and horizontally, influencing climate Ocean water flows vertically and horizontally, influencing climate
Project Management: Achieving Competitive Advantage Project Management: Achieving Competitive Advantage
Video: Physiology of Asthma

For a complete list of videos, visit our video library