This topic contains a solution. Click here to go to the answer

Author Question: Consumer promotions are capable of achieving which of the following sales-influencing objective? a. ... (Read 171 times)

pane00

  • Hero Member
  • *****
  • Posts: 579
Consumer promotions are capable of achieving which of the following sales-influencing objective?
 a. gaining trade support for inventorying increased quantities of a brand
  b. entering new markets with established brands
  c. promoting trial among consumers
  d. enhancing a brand's image
  e. All of these are correct.

Question 2

Which is the top rung on the hierarchy of marcom effects?
 a. awareness
  b. beliefs
  c. attitudes
  d. expectations
  e. brand loyalty



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

ynlevi

  • Sr. Member
  • ****
  • Posts: 338
Answer to Question 1

e

Answer to Question 2

e




pane00

  • Member
  • Posts: 579
Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it


mohan

  • Member
  • Posts: 362
Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

 

Did you know?

The first successful kidney transplant was performed in 1954 and occurred in Boston. A kidney from an identical twin was transplanted into his dying brother's body and was not rejected because it did not appear foreign to his body.

Did you know?

The U.S. Preventive Services Task Force recommends that all women age 65 years of age or older should be screened with bone densitometry.

Did you know?

Common abbreviations that cause medication errors include U (unit), mg (milligram), QD (every day), SC (subcutaneous), TIW (three times per week), D/C (discharge or discontinue), HS (at bedtime or "hours of sleep"), cc (cubic centimeters), and AU (each ear).

Did you know?

Anti-aging claims should not ever be believed. There is no supplement, medication, or any other substance that has been proven to slow or stop the aging process.

Did you know?

In 2012, nearly 24 milliion Americans, aged 12 and older, had abused an illicit drug, according to the National Institute on Drug Abuse (NIDA).

For a complete list of videos, visit our video library