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Author Question: In the classification of consumer-oriented sales promotions (Table 19.1) the cell that represents ... (Read 137 times)

krzymel

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on: Jun 29, 2018
In the classification of consumer-oriented sales promotions (Table 19.1) the cell that represents Immediate Reward and Reinforcing Brand Image (cell 5) is empty. Explain why this is the case.

Question 2

Secondary demand is defined as the demand for an entire product category.
 a. True
  b. False
 Indicate whether the statement is true or false


johnharpe

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Reply #1 on: Jun 29, 2018
Answer to Question 1

Building a brand's image is primarily the task of advertising; however, sales promotion tools may support advertising efforts by reinforcing a brand's image. By nature, these techniques are incapable of providing consumers with an immediate reward; therefore this cell (i.e., cell 5) is vacant.

Answer to Question 2

False


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krzymel

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Reply #2 on: Jun 29, 2018
Thank you :)


johnharpe

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Reply #3 on: Jun 29, 2018
Happy to help you


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