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Author Question: Since there are no promotion agencies per se, advertising agencies work with brand managers in ... (Read 263 times)

waynest

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  • Posts: 553
on: Jun 29, 2018
Since there are no promotion agencies per se, advertising agencies work with brand managers in formulating promotion strategies and implementing tactical programs.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Which of the following is a step in the hierarchy-of-effects model?
 a. unawareness
  b. expectations
  c. trial
  d. beliefs
  e. All of these are correct.


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Ksh22

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Reply #1 on: Jun 29, 2018
Answer to Question 1

False

Answer to Question 2

e


waynest

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  • Posts: 553
Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

tkempin

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  • Posts: 332
Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

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