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Author Question: Since there are no promotion agencies per se, advertising agencies work with brand managers in ... (Read 241 times)

waynest

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on: Jun 29, 2018
Since there are no promotion agencies per se, advertising agencies work with brand managers in formulating promotion strategies and implementing tactical programs.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Which of the following is a step in the hierarchy-of-effects model?
 a. unawareness
  b. expectations
  c. trial
  d. beliefs
  e. All of these are correct.


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Ksh22

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Reply #1 on: Jun 29, 2018
Answer to Question 1

False

Answer to Question 2

e


waynest

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Reply 2 on: Jun 29, 2018
Gracias!

nathang24

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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