The first step in calculating the return on investment for a ...

[LCritchfi]

The first step in calculating the return on investment for a sampling investment is to calculate the total cost of sampling.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

The ratio of a brand's advertising expenditures to total category advertising expenditures is that brand's share of market (SOM).
 a. True
  b. False
 Indicate whether the statement is true or false

[cam1229]

Answer to Question 1

True

Answer to Question 2

False

[LCritchfi]

Thanks for the timely response, appreciate it

[epscape]

Gracias!