Author Question: In- or on-pack coupons would be a good promotion technique if the goal is to offer immediate reward ... (Read 91 times)

sheilaspns · **on:** Jun 29, 2018

In- or on-pack coupons would be a good promotion technique if the goal is to offer immediate reward and generate trial purchases.
a. True
b. False
Indicate whether the statement is true or false

Question 2

The traditional view states that marcom objectives should be stated in terms of sales and market share.
a. True
b. False
Indicate whether the statement is true or false