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Author Question: A single sales promotion offer contained cents-off coupons for Bryan hot dogs, Heinz ketchup, ... (Read 35 times)

Evvie72

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on: Jun 28, 2018
A single sales promotion offer contained cents-off coupons for Bryan hot dogs, Heinz ketchup, French's mustard, and Sara Lee hot dog buns. This is an example of a(n) _____.
 a. promotion mix
  b. tie-in
  c. integrated promotion
  d. overlay
  e. combo

Question 2

The case for investing in advertising is based on the belief that it can increase profitability and thus increase revenue beyond the incremental advertising expense by _____.
 a. increasing sales volume
  b. enabling higher selling prices
  c. reducing promotion costs
  d. a and b only
  e. a, b, and c


jliusyl

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Reply #1 on: Jun 28, 2018
Answer to Question 1

b

Answer to Question 2

d


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