« previous next »

Author Question: A single sales promotion offer contained cents-off coupons for Bryan hot dogs, Heinz ketchup, ... (Read 92 times)

Evvie72

  • Hero Member
  • *****
  • Posts: 519
on: Jun 28, 2018
A single sales promotion offer contained cents-off coupons for Bryan hot dogs, Heinz ketchup, French's mustard, and Sara Lee hot dog buns. This is an example of a(n) _____.
 a. promotion mix
  b. tie-in
  c. integrated promotion
  d. overlay
  e. combo

Question 2

The case for investing in advertising is based on the belief that it can increase profitability and thus increase revenue beyond the incremental advertising expense by _____.
 a. increasing sales volume
  b. enabling higher selling prices
  c. reducing promotion costs
  d. a and b only
  e. a, b, and c


jliusyl

  • Sr. Member
  • ****
  • Posts: 328
Reply #1 on: Jun 28, 2018
Answer to Question 1

b

Answer to Question 2

d


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

According to the FDA, adverse drug events harmed or killed approximately 1,200,000 people in the United States in the year 2015.

Did you know?

Anesthesia awareness is a potentially disturbing adverse effect wherein patients who have been paralyzed with muscle relaxants may awaken. They may be aware of their surroundings but unable to communicate or move. Neurologic monitoring equipment that helps to more closely check the patient's anesthesia stages is now available to avoid the occurrence of anesthesia awareness.

Did you know?

Hip fractures are the most serious consequences of osteoporosis. The incidence of hip fractures increases with each decade among patients in their 60s to patients in their 90s for both women and men of all populations. Men and women older than 80 years of age show the highest incidence of hip fractures.

Did you know?

More than 2,500 barbiturates have been synthesized. At the height of their popularity, about 50 were marketed for human use.

Did you know?

Most women experience menopause in their 50s. However, in 1994, an Italian woman gave birth to a baby boy when she was 61 years old.

Single blood cell Single blood cell
L. Frank Baum, author of The Wonderful Wizard of Oz (1900) and a fan of William Jennings Bryan, perh L. Frank Baum, author of The Wonderful Wizard of Oz (1900) and a fan of William Jennings Bryan, perh
Withdrawing Medication from Single-Dose or Multiple-Dose Vials Withdrawing Medication from Single-Dose or Multiple-Dose Vials
A single overhead camshaft engine with a timing belt that also rotates the water pump. A single overhead camshaft engine with a timing belt that also rotates the water pump.
Simplify. Write as a single power. Simplify. Write as a single power.
Video: Protein Structure - Primary, Secondary, Tertiary and Quaternary

For a complete list of videos, visit our video library