Author Question: Manufacturers estimate that retailers pass through to consumers _____ of the trade funds that they ... (Read 226 times)

jasdeep_brar

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Manufacturers estimate that retailers pass through to consumers _____ of the trade funds that they provide to retailers.
 a. all
  b. most
  c. half
  d. less than 25 percent
  e. none

Question 2

Evelyn Rivers is the advertising director of a chain of health clubs. She is putting together an advertisement. She wants to enhance the consumers' opportunity to encode information. The best way to accomplish this objective would be to _____.
 a. repeat the ad on multiple occasions
  b. use loud music
  c. use celebrities
  d. use colorful ads
  e. employ verbal framing



jjorrostieta

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Answer to Question 1

c

Answer to Question 2

a



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