Manufacturers estimate that retailers pass through to consumers _____ of the trade funds that they provide to retailers.
a. all
b. most
c. half
d. less than 25 percent
e. none
Question 2
Evelyn Rivers is the advertising director of a chain of health clubs. She is putting together an advertisement. She wants to enhance the consumers' opportunity to encode information. The best way to accomplish this objective would be to _____.
a. repeat the ad on multiple occasions
b. use loud music
c. use celebrities
d. use colorful ads
e. employ verbal framing
Altamont Pass Wind Farm in California
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