Nielsen Catalina Solutions (NCS)'s AdVantics on Demand is a major ...

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Nielsen Catalina Solutions (NCS)'s AdVantics on Demand is a major single-source system that measure sales response. Describe its two distinguishing characteristics.

Question 2

The perceptual process of interpreting stimuli is called _____.
 a. perceptual overloading
  b. perceptual encoding
  c. perceptual decoding
  d. cognitive dissonance
  e. habituation

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Answer to Question 1

There are two very interesting characteristics of Nielsen Catalina Solutions (NCS) data-collection procedure. First, and most important, it collects purchase data with a joint venture with IRi in their National Consumer Panel (NCP). NCP provides actionable consumer data by having its hundreds of panel households use handheld scanners. These scanners are located in panel members' homes. Upon returning from a shopping trip, NCP panelists are directed to record purchases of every bar-coded product purchased, regardless of the store where purchaseda major grocery chain, independent supermarket, mass merchandiser, or wholesale club.
A second distinguishing characteristic of NCP is that panel members also use their handheld scanners to enter any coupons used and to record all store deals and in-store features that influenced their purchasing decisions. Each panel member transmits purchases and other data to Nielsen every week, including their online behavior that is tracked separately and initial demographics as part of agreeing to be in the panel. Nielsen provides advertisers and their agencies with invaluable information about the short- and long-term effects of advertising.

Answer to Question 2

b