This topic contains a solution. Click here to go to the answer

Author Question: Creamy's mayonnaise, a regional brand, just recently began using Nielsen Catalina's Checkout Coupon ... (Read 61 times)

Tirant22

  • Hero Member
  • *****
  • Posts: 532
Creamy's mayonnaise, a regional brand, just recently began using Nielsen Catalina's Checkout Coupon scanner-delivered coupon program. Which of the following is true regarding this delivery mode in this instance?
 a. A consumer would get a Creamy's mayonnaise coupon from a shelf location.
  b. Any consumer who purchased Creamy's mayonnaise would automatically receive a coupon for that brand at the checkout counter that is to be used at a later date.
  c. A consumer who purchased Kraft's Mayonnaise, a competitive brand, would automatically receive a coupon for Creamy's mayonnaise at the checkout counter that can be used on a future purchase of Creamy's mayonnaise.
  d. The redemption rate for coupons distributed this way would be about the same as that for media-delivered coupons.
  e. A consumer who purchased Creamy's mayonnaise would automatically receive a coupon for that brand at the checkout counter that can be used on that purchase at that time.

Question 2

Albright Carpet Cleaners has the attractive position of holding a high market share, and its competitor is nonaggressive and has a relatively low share of voice. What should Albright do to retain its present large market share?
 a. Increase advertising considerably to defend position.
  b. Find a defensible niche and decrease advertising expenditures.
  c. Attack with a large share of voice premium over its competitor.
  d. Maintain a modest advertising spending premium over its competitor.
  e. Cut all advertising expenditures.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

britb2u

  • Sr. Member
  • ****
  • Posts: 331
Answer to Question 1

c

Answer to Question 2

d




Tirant22

  • Member
  • Posts: 532
Reply 2 on: Jun 29, 2018
:D TYSM


JCABRERA33

  • Member
  • Posts: 344
Reply 3 on: Yesterday
Gracias!

 

Did you know?

No drugs are available to relieve parathyroid disease. Parathyroid disease is caused by a parathyroid tumor, and it needs to be removed by surgery.

Did you know?

The oldest recorded age was 122. Madame Jeanne Calment was born in France in 1875 and died in 1997. She was a vegetarian and loved olive oil, port wine, and chocolate.

Did you know?

In most climates, 8 to 10 glasses of water per day is recommended for adults. The best indicator for adequate fluid intake is frequent, clear urination.

Did you know?

Before a vaccine is licensed in the USA, the Food and Drug Administration (FDA) reviews it for safety and effectiveness. The CDC then reviews all studies again, as well as the American Academy of Pediatrics and the American Academy of Family Physicians. Every lot of vaccine is tested before administration to the public, and the FDA regularly inspects vaccine manufacturers' facilities.

Did you know?

In ancient Rome, many of the richer people in the population had lead-induced gout. The reason for this is unclear. Lead poisoning has also been linked to madness.

For a complete list of videos, visit our video library