A conclusion drawn from ARS testing of various commercials for a Campbell's Soup Company brand (assumed to be Prego) about the functioning and effectiveness of advertising states that _____.
a. ad weight is positively related to sales regardless of the advertising content
b. ad copy does not have to be distinctive
c. the selling power of advertising wears out over time
d. rational appeals are more effective than emotional appeals
e. television ads are more effective than radio ads
Question 2
Exposure occurs when _____.
a. consumers come in contact with the marketer's message
b. consumers become aware of the message
c. consumers are impacted by the message
d. consumers store information in long-term memory
e. None of these are correct.
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