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Author Question: The key issue in the research on the predictive ability of ARS scores was whether these scores ... (Read 73 times)

MirandaLo

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on: Jun 29, 2018
The key issue in the research on the predictive ability of ARS scores was whether these scores accurately predict the magnitude of _____ gain (or loss) following advertising.
 a. share-of-voice
  b. market-share
  c. return on investment
  d. audience
  e. consumer awareness

Question 2

A(n) _____ is something physical and perceivable by our senses that represents, or signifies, something to somebody in some context.
 a. stimulus
  b. sign
  c. referent
  d. object
  e. point


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kishoreddi

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Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

b


MirandaLo

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Reply 2 on: Jun 29, 2018
Gracias!

shailee

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Reply 3 on: Yesterday
Excellent

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