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Author Question: The key issue in the research on the predictive ability of ARS scores was whether these scores ... (Read 18 times)

MirandaLo

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The key issue in the research on the predictive ability of ARS scores was whether these scores accurately predict the magnitude of _____ gain (or loss) following advertising.
 a. share-of-voice
  b. market-share
  c. return on investment
  d. audience
  e. consumer awareness

Question 2

A(n) _____ is something physical and perceivable by our senses that represents, or signifies, something to somebody in some context.
 a. stimulus
  b. sign
  c. referent
  d. object
  e. point



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kishoreddi

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Answer to Question 1

b

Answer to Question 2

b




MirandaLo

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Reply 2 on: Jun 29, 2018
:D TYSM


zacnyjessica

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Reply 3 on: Yesterday
Great answer, keep it coming :)

 

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