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Author Question: Starch Ad Readership, Bruzzone tests, and Burke day-after recall tests are techniques for measuring ... (Read 98 times)

cherise1989

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on: Jun 29, 2018
Starch Ad Readership, Bruzzone tests, and Burke day-after recall tests are techniques for measuring _____.
 a. recognition and emotions
  b. recognition and recall
  c. emotions and recall
  d. emotions and responses
  e. persuasion

Question 2

Attention has the same basic meaning for psychologists and advertisers.
 a. True
  b. False
 Indicate whether the statement is true or false


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Dominic

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Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

True


cherise1989

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Reply #2 on: Jun 29, 2018
Correct answers!


Dominic

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Reply #3 on: Jun 29, 2018
Great! Please up vote :D


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