If an advertising manager can't _____, she can't control and, ...

[viki]

If an advertising manager can't _____, she can't control and, therefore, can't improve.
 a. communicate
  b. measure
  c. be creative
  d. strategize
  e. be objective

Question 2

Exposing consumers to the marketing communicator's message does not ensure that the message will have an impact.
 a. True
  b. False
 Indicate whether the statement is true or false

[prumorgan]

Answer to Question 1

b

Answer to Question 2

True