This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Which of the following statements is FALSE regarding advertising research? a. Measures of ... (Read 74 times)

Medesa

  • Hero Member
  • *****
  • Posts: 507
on: Jun 29, 2018
Which of the following statements is FALSE regarding advertising research?
 a. Measures of advertising effectiveness are standardized across the industry.
  b. Message research is also called copy research or copytesting.
  c. Ad message research can be conducted at various stages from message development to after an ad appears in the media.
  d. Advertising research is done under natural advertising conditions or laboratory situations.
  e. Advertising research involves both pretesting and posttesting of messages.

Question 2

The message channel is the path through which the message moves from source to receiver.
 a. True
  b. False
 Indicate whether the statement is true or false


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

bobsmith

  • Sr. Member
  • ****
  • Posts: 316
Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

True


Medesa

  • Member
  • Posts: 507
Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review

adf223

  • Member
  • Posts: 304
Reply 3 on: Yesterday
Gracias!

« previous next »
 

Did you know?

There are over 65,000 known species of protozoa. About 10,000 species are parasitic.

Did you know?

The training of an anesthesiologist typically requires four years of college, 4 years of medical school, 1 year of internship, and 3 years of residency.

Did you know?

Inotropic therapy does not have a role in the treatment of most heart failure patients. These drugs can make patients feel and function better but usually do not lengthen the predicted length of their lives.

Did you know?

The eye muscles are the most active muscles in the whole body. The external muscles that move the eyes are the strongest muscles in the human body for the job they have to do. They are 100 times more powerful than they need to be.

Did you know?

Addicts to opiates often avoid treatment because they are afraid of withdrawal. Though unpleasant, with proper management, withdrawal is rarely fatal and passes relatively quickly.

False-color imagery of the Sun, a G-type main-sequence star, the closest to Earth. False-color imagery of the Sun, a G-type main-sequence star, the closest to Earth.
Research Methods Research Methods
Examples of Mission Statements Examples of Mission Statements
Top Eleven Countries in Year 2009 According to Three Different Measures Top Eleven Countries in Year 2009 According to Three Different Measures
A concrete wall of a cold storage room measures 3.0 m high, 5.0 m wide, and 20 cm thick. The ... A concrete wall of a cold storage room measures 3.0 m high, 5.0 m wide, and 20 cm thick. The ...
Research Methods Research Methods
Video: Dissociative Disorders (Part 2)

For a complete list of videos, visit our video library