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Author Question: Which of the following statements is FALSE regarding advertising research? a. Measures of ... (Read 144 times)

Medesa

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on: Jun 29, 2018
Which of the following statements is FALSE regarding advertising research?
 a. Measures of advertising effectiveness are standardized across the industry.
  b. Message research is also called copy research or copytesting.
  c. Ad message research can be conducted at various stages from message development to after an ad appears in the media.
  d. Advertising research is done under natural advertising conditions or laboratory situations.
  e. Advertising research involves both pretesting and posttesting of messages.

Question 2

The message channel is the path through which the message moves from source to receiver.
 a. True
  b. False
 Indicate whether the statement is true or false


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bobsmith

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Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

True


Medesa

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

bimper21

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Reply 3 on: Yesterday
Gracias!

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