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Author Question: The two general forms of advertising research that are practiced are message research and focused ... (Read 26 times)

mikaylakyoung

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on: Jun 29, 2018
The two general forms of advertising research that are practiced are message research and focused research.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

A national sample of nearly 1,000 youths between the ages of 9 and 14 revealed all of the following EXCEPT what?
 a. Girls are more materialistic than boys.
  b. Youths from lower-income households are more materialistic.
  c. Highly materialistic youths shop more frequently.
  d. Highly materialistic youths show a greater interest in new products.
  e. Highly materialistic youths are more likely to watch TV commercials.


reelove4eva

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Reply #1 on: Jun 29, 2018
Answer to Question 1

False

Answer to Question 2

a


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