The two general forms of advertising research that are practiced are message research and focused research.
a. True
b. False
Indicate whether the statement is true or false
Question 2
A national sample of nearly 1,000 youths between the ages of 9 and 14 revealed all of the following EXCEPT what?
a. Girls are more materialistic than boys.
b. Youths from lower-income households are more materialistic.
c. Highly materialistic youths shop more frequently.
d. Highly materialistic youths show a greater interest in new products.
e. Highly materialistic youths are more likely to watch TV commercials.
