Author Question: Posttesting with tracking studies would be conducted at the final production stage of ad message ... (Read 86 times)

LCritchfi · **on:** Jun 29, 2018

Posttesting with tracking studies would be conducted at the final production stage of ad message research.
a. True
b. False
Indicate whether the statement is true or false

Question 2

In the U.S., olders (ages 55 to 64) have _____ in recent years.
a. stayed the same in number
b. decreased in number
c. increased in number
d. become less affluent
e. become more affluent