Posttesting with tracking studies would be conducted at what stage of ad message research?
a. copy development stage
b. rough stage
c. final production stage
d. prefinished stage
e. after the ad has been run
Question 2
An advertiser that positions a bicycle in terms of it's unique ability to go off-road and handle rough terrain is making use of ______.
a. usage imagery
b. user imagery
c. functional imagery
d. symbolic imagery
e. experiential imagery
