Author Question: Assume that the target market for a brand advertising in a magazine that reaches 5 million readers ... (Read 89 times)

jon_i · **on:** Jun 29, 2018

Assume that the target market for a brand advertising in a magazine that reaches 5 million readers is only 3 million consumers. The cost of advertising in this magazine is 150,000 per 4-color page. The CPM-TM is _____.
a. 33.33
b. 30.00
c. 75.00
d. 50.00
e. 500.00

Question 2

Someone who views his or her work as just a job, rather than a career, is likely in which VALS group?
a. Innovators
b. Strivers
c. Survivors
d. Experiencers
e. Believers