« previous next »

Author Question: Assume that an advertising campaign reaches 70 percent of the target market. The target market was ... (Read 182 times)

beccaep

  • Hero Member
  • *****
  • Posts: 535
on: Jun 29, 2018
Assume that an advertising campaign reaches 70 percent of the target market. The target market was reached 5 times on average. The GRP would be ____.
 a. 14
  b. 35
  c. 75
  d. 350
  e. 3500

Question 2

Which type of data is relatively difficult or expensive to obtain but is the best predictor of choice behavior?
 a. demographic
  b. psychographic
  c. behaviorgraphic
  d. geodemographic
  e. holographic


Beatricemm

  • Sr. Member
  • ****
  • Posts: 323
Reply #1 on: Jun 29, 2018
Answer to Question 1

d

Answer to Question 2

c


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

According to animal studies, the typical American diet is damaging to the liver and may result in allergies, low energy, digestive problems, and a lack of ability to detoxify harmful substances.

Did you know?

It is widely believed that giving a daily oral dose of aspirin to heart attack patients improves their chances of survival because the aspirin blocks the formation of new blood clots.

Did you know?

Although puberty usually occurs in the early teenage years, the world's youngest parents were two Chinese children who had their first baby when they were 8 and 9 years of age.

Did you know?

Only one in 10 cancer deaths is caused by the primary tumor. The vast majority of cancer mortality is caused by cells breaking away from the main tumor and metastasizing to other parts of the body, such as the brain, bones, or liver.

Did you know?

The most common treatment options for addiction include psychotherapy, support groups, and individual counseling.

Independent assortment produces 50 percent recombinants Independent assortment produces 50 percent recombinants
Barriers that a drug administered by the oral route must cross before interacting with a target ... Barriers that a drug administered by the oral route must cross before interacting with a target ...
Target Organ Effects Target Organ Effects
Red Bull uses strategies that help it target college-aged, young-adult consumers Red Bull uses strategies that help it target college-aged, young-adult consumers
In 1969 a UC Berkeley group fired a carbon nucleus at a californium target. Give In 1969 a UC Berkeley group fired a carbon nucleus at a californium target. Give
For the circuit in Figure 1, assume ideal diodes. The peak inverse voltage is approximately For the circuit in Figure 1, assume ideal diodes. The peak inverse voltage is approximately
Video: Cataract

For a complete list of videos, visit our video library