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Author Question: Assume that an advertising campaign reaches 70 percent of the target market. The target market was ... (Read 221 times)

beccaep

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on: Jun 29, 2018
Assume that an advertising campaign reaches 70 percent of the target market. The target market was reached 5 times on average. The GRP would be ____.
 a. 14
  b. 35
  c. 75
  d. 350
  e. 3500

Question 2

Which type of data is relatively difficult or expensive to obtain but is the best predictor of choice behavior?
 a. demographic
  b. psychographic
  c. behaviorgraphic
  d. geodemographic
  e. holographic


Beatricemm

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Reply #1 on: Jun 29, 2018
Answer to Question 1

d

Answer to Question 2

c


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