« previous next »

Author Question: Assume that an advertising campaign reaches 70 percent of the target market. The target market was ... (Read 198 times)

beccaep

  • Hero Member
  • *****
  • Posts: 535
on: Jun 29, 2018
Assume that an advertising campaign reaches 70 percent of the target market. The target market was reached 5 times on average. The GRP would be ____.
 a. 14
  b. 35
  c. 75
  d. 350
  e. 3500

Question 2

Which type of data is relatively difficult or expensive to obtain but is the best predictor of choice behavior?
 a. demographic
  b. psychographic
  c. behaviorgraphic
  d. geodemographic
  e. holographic


Beatricemm

  • Sr. Member
  • ****
  • Posts: 323
Reply #1 on: Jun 29, 2018
Answer to Question 1

d

Answer to Question 2

c


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Cocaine was isolated in 1860 and first used as a local anesthetic in 1884. Its first clinical use was by Sigmund Freud to wean a patient from morphine addiction. The fictional character Sherlock Holmes was supposed to be addicted to cocaine by injection.

Did you know?

A strange skin disease referred to as Morgellons has occurred in the southern United States and in California. Symptoms include slowly healing sores, joint pain, persistent fatigue, and a sensation of things crawling through the skin. Another symptom is strange-looking, threadlike extrusions coming out of the skin.

Did you know?

Alcohol acts as a diuretic. Eight ounces of water is needed to metabolize just 1 ounce of alcohol.

Did you know?

One way to reduce acid reflux is to lose two or three pounds. Most people lose weight in the belly area first when they increase exercise, meaning that heartburn can be reduced quickly by this method.

Did you know?

Vital signs (blood pressure, temperature, pulse rate, respiration rate) should be taken before any drug administration. Patients should be informed not to use tobacco or caffeine at least 30 minutes before their appointment.

Norway lobsters on sale at a Spanish market Norway lobsters on sale at a Spanish market
Ads from the public service campaign in the late 1960s and early 1970s that encouraged people to get ... Ads from the public service campaign in the late 1960s and early 1970s that encouraged people to get ...
Pituitary Hormones and Their Target Cells, Tissues, and Organs Pituitary Hormones and Their Target Cells, Tissues, and Organs
Advertising Break-even Question Advertising Break-even Question
Juan's Software Service Company is in a perfectly competitive market. Juan has total fixed ... Juan's Software Service Company is in a perfectly competitive market. Juan has total fixed ...
Markets and Institutions Market Story Problem Markets and Institutions Market Story Problem
Video: Types of disease resistance: innate defenses & immunity

For a complete list of videos, visit our video library