Author Question: Assume that an advertising campaign reaches 70 percent of the target market. The target market was ... (Read 155 times)

beccaep

  • Hero Member
  • *****
  • Posts: 535
Assume that an advertising campaign reaches 70 percent of the target market. The target market was reached 5 times on average. The GRP would be ____.
 a. 14
  b. 35
  c. 75
  d. 350
  e. 3500

Question 2

Which type of data is relatively difficult or expensive to obtain but is the best predictor of choice behavior?
 a. demographic
  b. psychographic
  c. behaviorgraphic
  d. geodemographic
  e. holographic



Beatricemm

  • Sr. Member
  • ****
  • Posts: 323
Answer to Question 1

d

Answer to Question 2

c



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Throughout history, plants containing cardiac steroids have been used as heart drugs and as poisons (e.g., in arrows used in combat), emetics, and diuretics.

Did you know?

More than one-third of adult Americans are obese. Diseases that kill the largest number of people annually, such as heart disease, cancer, diabetes, stroke, and hypertension, can be attributed to diet.

Did you know?

Once thought to have neurofibromatosis, Joseph Merrick (also known as "the elephant man") is now, in retrospect, thought by clinical experts to have had Proteus syndrome. This endocrine disease causes continued and abnormal growth of the bones, muscles, skin, and so on and can become completely debilitating with severe deformities occurring anywhere on the body.

Did you know?

There are actually 60 minerals, 16 vitamins, 12 essential amino acids, and three essential fatty acids that your body needs every day.

Did you know?

Chronic marijuana use can damage the white blood cells and reduce the immune system's ability to respond to disease by as much as 40%. Without a strong immune system, the body is vulnerable to all kinds of degenerative and infectious diseases.

For a complete list of videos, visit our video library