Author Question: Suppose Thread's Corporation, an apparel manufacturer that specializes in casual clothing, decides ... (Read 121 times)

Pineapplelove6 · **on:** Jun 29, 2018

Suppose Thread's Corporation, an apparel manufacturer that specializes in casual clothing, decides to spend its entire advertising budget in three monthsMay, August, and December. What type of advertising schedule does Thread's use?
a. continuous
b. trade-off
c. pulsing
d. flighting
e. concentrated

Question 2

Martin is a politically conservative person who respects authority and the status quo. He drives a high-end automobile and shops at expensive specialty shops. In terms of the VALS framework, Martin is a(n) _____.
a. Maker
b. Believer
c. Achiever
d. Experiencer
e. Striver