Author Question: Molly is an advertiser who is assisting one of her clients. The client is concerned with the how ... (Read 50 times)

appyboo · **on:** Jun 29, 2018

Molly is an advertiser who is assisting one of her clients. The client is concerned with the how advertising budget should be allocated over time. The client is concerned with the _____ fundamental objective to media planning.
a. reach
b. frequency
c. weight
d. continuity
e. cost

Question 2

Which of the following is NOT a primary motivations dimension of the VALS psychographics classification model?
a. ideals
b. resources
c. achievement
d. self-expression
e. All of these are primary motivation dimensions.