This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Molly is an advertiser who is assisting one of her clients. The client is concerned with the how ... (Read 32 times)

appyboo

  • Hero Member
  • *****
  • Posts: 527
on: Jun 29, 2018
Molly is an advertiser who is assisting one of her clients. The client is concerned with the how advertising budget should be allocated over time. The client is concerned with the _____ fundamental objective to media planning.
 a. reach
  b. frequency
  c. weight
  d. continuity
  e. cost

Question 2

Which of the following is NOT a primary motivations dimension of the VALS psychographics classification model?
 a. ideals
  b. resources
  c. achievement
  d. self-expression
  e. All of these are primary motivation dimensions.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

frejo

  • Sr. Member
  • ****
  • Posts: 349
Reply #1 on: Jun 29, 2018
Answer to Question 1

d

Answer to Question 2

b


appyboo

  • Member
  • Posts: 527
Reply 2 on: Jun 29, 2018
Gracias!

shewald78

  • Member
  • Posts: 340
Reply 3 on: Yesterday
Excellent

« previous next »
 

Did you know?

More than 50% of American adults have oral herpes, which is commonly known as "cold sores" or "fever blisters." The herpes virus can be active on the skin surface without showing any signs or causing any symptoms.

Did you know?

To maintain good kidney function, you should drink at least 3 quarts of water daily. Water dilutes urine and helps prevent concentrations of salts and minerals that can lead to kidney stone formation. Chronic dehydration is a major contributor to the development of kidney stones.

Did you know?

Limit intake of red meat and dairy products made with whole milk. Choose skim milk, low-fat or fat-free dairy products. Limit fried food. Use healthy oils when cooking.

Did you know?

Disorders that may affect pharmacodynamics include genetic mutations, malnutrition, thyrotoxicosis, myasthenia gravis, Parkinson's disease, and certain forms of insulin-resistant diabetes mellitus.

Did you know?

IgA antibodies protect body surfaces exposed to outside foreign substances. IgG antibodies are found in all body fluids. IgM antibodies are the first type of antibody made in response to an infection. IgE antibody levels are often high in people with allergies. IgD antibodies are found in tissues lining the abdomen and chest.

Physical therapist assisting a patient to walk in the parallel bars. Physical therapist assisting a patient to walk in the parallel bars.
The nurse cares for the postop client in the postanesthesia care unit (PACU). The nurse cares for the postop client in the postanesthesia care unit (PACU).
Client receiving hemodialysis. Client receiving hemodialysis.
A physician is performing a colonoscopy on a client and viewing the internal structures of the colon A physician is performing a colonoscopy on a client and viewing the internal structures of the colon
Use a step stool to help an infirm client get on and off the table. Use a step stool to help an infirm client get on and off the table.
Client’s view with visual field loss Client’s view with visual field loss
Video: Inflammation Animation

For a complete list of videos, visit our video library