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Author Question: Media-software programs allow the user to evaluate all major advertising media categories and ... (Read 191 times)

rmenurse

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on: Jun 29, 2018
Media-software programs allow the user to evaluate all major advertising media categories and subcategories and to find optimum schedules based on selecting multiple vehicles from within a single advertising medium and combining plans across multiple media.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

In the PRIZM NE segmentation system, Bohemian Mix captures a collection of young, mobile urbanites who represent the nation's most liberal lifestyles.
 a. True
  b. False
 Indicate whether the statement is true or false


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diana chang

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Reply #1 on: Jun 29, 2018
Answer to Question 1

True

Answer to Question 2

True


rmenurse

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Reply #2 on: Jun 29, 2018
Thank you


diana chang

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Reply #3 on: Jun 29, 2018
No problemo


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