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Author Question: Media-software programs allow the user to evaluate all major advertising media categories and ... (Read 268 times)

rmenurse

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Media-software programs allow the user to evaluate all major advertising media categories and subcategories and to find optimum schedules based on selecting multiple vehicles from within a single advertising medium and combining plans across multiple media.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

In the PRIZM NE segmentation system, Bohemian Mix captures a collection of young, mobile urbanites who represent the nation's most liberal lifestyles.
 a. True
  b. False
 Indicate whether the statement is true or false



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diana chang

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Answer to Question 1

True

Answer to Question 2

True





 

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