Conor needs to purchase a new refrigerator. He wants to purchase ...

[PhilipSeeMore]

Conor needs to purchase a new refrigerator. He wants to purchase a General Electric refrigerator, but he doesn't know which retail stores carry the brand and model he is interested in purchasing. Which medium should he turn to find a retailer that sells this brand of refrigerator?
 a. television
  b. yellow pages
  c. radio
  d. brand placement
  e. magazines

Question 2

Advertising of prescription drugs that is directed toward consumers is known as _____.
 a. direct marketing
  b. direct-to-consumer advertising
  c. direct-response advertising
  d. balanced-perspective advertising
  e. missionary advertising

[AngeliqueG]

Answer to Question 1

b

Answer to Question 2

b