Conor needs to purchase a new refrigerator. He wants to purchase a General Electric refrigerator, but he doesn't know which retail stores carry the brand and model he is interested in purchasing. Which medium should he turn to find a retailer that sells this brand of refrigerator?
a. television
b. yellow pages
c. radio
d. brand placement
e. magazines
Question 2
Advertising of prescription drugs that is directed toward consumers is known as _____.
a. direct marketing
b. direct-to-consumer advertising
c. direct-response advertising
d. balanced-perspective advertising
e. missionary advertising
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