Author Question: Beverly should use _____ advertising for her client who has requested a medium that is less wasteful ... (Read 51 times)

newyorker26 · **on:** Jun 29, 2018

Beverly should use _____ advertising for her client who has requested a medium that is less wasteful than other media and produces the highest percentage of responses.
a. magazine
b. radio
c. television
d. direct mail
e. newspaper

Question 2

Target marketing could be considered unethical when the targeting is concerned not with fulfilling consumers' needs and wants, but rather with exploiting consumers' _____.
a. economic status
b. lack of information
c. vulnerability
d. demographic profiles
e. social status