This topic contains a solution. Click here to go to the answer

Author Question: A(n) _____ is an invaluable advertising medium for conveying much information about the brand, its ... (Read 130 times)

asmith134

  • Hero Member
  • *****
  • Posts: 576
A(n) _____ is an invaluable advertising medium for conveying much information about the brand, its character, and its promotional offerings.
 a. pop-up ad
  b. banner ad
  c. CGI ad
  d. website
  e. interstitial

Question 2

Maria is asked by a market researcher to tell him the particular thoughts and feelings she has about Starbuck's coffee. A particular thought or feeling that comes to Maria's mind is known as a(n) _____.
 a. brand dimension
  b. cognition
  c. brand link
  d. association
  e. think-feel linkage



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

sultana.d

  • Sr. Member
  • ****
  • Posts: 320
Answer to Question 1

d

Answer to Question 2

d




asmith134

  • Member
  • Posts: 576
Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review


ultraflyy23

  • Member
  • Posts: 312
Reply 3 on: Yesterday
:D TYSM

 

Did you know?

The term bacteria was devised in the 19th century by German biologist Ferdinand Cohn. He based it on the Greek word "bakterion" meaning a small rod or staff. Cohn is considered to be the father of modern bacteriology.

Did you know?

Human neurons are so small that they require a microscope in order to be seen. However, some neurons can be up to 3 feet long, such as those that extend from the spinal cord to the toes.

Did you know?

GI conditions that will keep you out of the U.S. armed services include ulcers, varices, fistulas, esophagitis, gastritis, congenital abnormalities, inflammatory bowel disease, enteritis, colitis, proctitis, duodenal diverticula, malabsorption syndromes, hepatitis, cirrhosis, cysts, abscesses, pancreatitis, polyps, certain hemorrhoids, splenomegaly, hernias, recent abdominal surgery, GI bypass or stomach stapling, and artificial GI openings.

Did you know?

There are more bacteria in your mouth than there are people in the world.

Did you know?

Dogs have been used in studies to detect various cancers in human subjects. They have been trained to sniff breath samples from humans that were collected by having them breathe into special tubes. These people included 55 lung cancer patients, 31 breast cancer patients, and 83 cancer-free patients. The dogs detected 54 of the 55 lung cancer patients as having cancer, detected 28 of the 31 breast cancer patients, and gave only three false-positive results (detecting cancer in people who didn't have it).

For a complete list of videos, visit our video library