Author Question: Which of the following is the most successful, organic social media campaign in history? a. Pepsi's ... (Read 65 times)

Arii_bell

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Which of the following is the most successful, organic social media campaign in history?
 a. Pepsi's Refresh
  b. Blendtec's Will It Blend?
  c. National Geographic's Remembering 9/11
  d. ALS Ice Bucket Challenge
  e. UPS Your Wishes Delivered: Driver for a Day

Question 2

Individual sounds, called phonemes, provide meaning about a brand through a process of _____.
 a. sound symbolism
  b. morphing
  c. encoding specificity
  d. sound morphing
  e. telephony



Animal_Goddess

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Answer to Question 1

d

Answer to Question 2

a



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