Which of the following is the most successful, organic social media campaign in history?
a. Pepsi's Refresh
b. Blendtec's Will It Blend?
c. National Geographic's Remembering 9/11
d. ALS Ice Bucket Challenge
e. UPS Your Wishes Delivered: Driver for a Day
Question 2
Individual sounds, called phonemes, provide meaning about a brand through a process of _____.
a. sound symbolism
b. morphing
c. encoding specificity
d. sound morphing
e. telephony
