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Author Question: Which form of advertising only targets those with a known interest in a product? a. contextual ... (Read 72 times)

c0205847

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on: Jun 29, 2018
Which form of advertising only targets those with a known interest in a product?
 a. contextual advertising
  b. content advertising
  c. search advertising
  d. behavioral targeted advertising
  e. cookie advertising

Question 2

A recent study by the Association of National Advertisers found that among the most common metrics used for measuring ROMI was _____.
 a. change in consumer purchase behavior
  b. incremental sales revenue generated by marketing activities
  c. increases in S-O-M compared to changes in S-O-V
  d. changes in brand loyalty generated by advertising
  e. changes in brand image with increased expenditure on sales promotion


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Carliemb17

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Reply #1 on: Jun 29, 2018
Answer to Question 1

d

Answer to Question 2

b


c0205847

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  • Posts: 531
Reply 2 on: Jun 29, 2018
Gracias!

coreycathey

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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