Author Question: Which form of advertising only targets those with a known interest in a product? a. contextual ... (Read 64 times)

c0205847 · **on:** Jun 29, 2018

Which form of advertising only targets those with a known interest in a product?
a. contextual advertising
b. content advertising
c. search advertising
d. behavioral targeted advertising
e. cookie advertising

Question 2

A recent study by the Association of National Advertisers found that among the most common metrics used for measuring ROMI was _____.
a. change in consumer purchase behavior
b. incremental sales revenue generated by marketing activities
c. increases in S-O-M compared to changes in S-O-V
d. changes in brand loyalty generated by advertising
e. changes in brand image with increased expenditure on sales promotion