Which general objective for assessing online advertising effectiveness makes use of the metric of the profile of website visitors?
a. the exposure value of a website
b. the usefulness of websites
c. the quality of customer relationships
d. the ability of a site to hold users' attention
e. the ability to target users
Question 2
Kellogg's, a cereal manufacturer, and Disney and Pixar have partnered in brands of cereal targeted to children. The cereals are named after their movies, such as Finding Nemo and The Incredibles. What is this alliance known as?
a. cross-branding
b. ingredient branding
c. family-branding
d. co-branding
e. multi-branding
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