Author Question: Which general objective for assessing online advertising effectiveness makes use of the metric of ... (Read 65 times)

Haya94

  • Hero Member
  • *****
  • Posts: 558
Which general objective for assessing online advertising effectiveness makes use of the metric of the profile of website visitors?
 a. the exposure value of a website
  b. the usefulness of websites
  c. the quality of customer relationships
  d. the ability of a site to hold users' attention
  e. the ability to target users

Question 2

Kellogg's, a cereal manufacturer, and Disney and Pixar have partnered in brands of cereal targeted to children. The cereals are named after their movies, such as Finding Nemo and The Incredibles. What is this alliance known as?
 a. cross-branding
  b. ingredient branding
  c. family-branding
  d. co-branding
  e. multi-branding



kxciann

  • Sr. Member
  • ****
  • Posts: 356
Answer to Question 1

e

Answer to Question 2

d



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

When blood is exposed to air, it clots. Heparin allows the blood to come in direct contact with air without clotting.

Did you know?

Though newer “smart” infusion pumps are increasingly becoming more sophisticated, they cannot prevent all programming and administration errors. Health care professionals that use smart infusion pumps must still practice the rights of medication administration and have other professionals double-check all high-risk infusions.

Did you know?

According to the CDC, approximately 31.7% of the U.S. population has high low-density lipoprotein (LDL) or "bad cholesterol" levels.

Did you know?

Anti-aging claims should not ever be believed. There is no supplement, medication, or any other substance that has been proven to slow or stop the aging process.

Did you know?

It is believed that humans initially contracted crabs from gorillas about 3 million years ago from either sleeping in gorilla nests or eating the apes.

For a complete list of videos, visit our video library