This topic contains a solution. Click here to go to the answer

Author Question: John was going to his favorite sports website when an ad for home equity loans appeared in a ... (Read 176 times)

JMatthes

  • Hero Member
  • *****
  • Posts: 578
John was going to his favorite sports website when an ad for home equity loans appeared in a separate window that materialized on the screen seemingly out of nowhere. He wasn't interested, so he closed the window. What type of online ad is this?
 a. website
  b. banner ad
  c. interstitial
  d. superstitial
  e. pop-up

Question 2

In which approach to enhancing brand equity do marcom practitioners attempt to build advantageous associations through creative, attention getting, and believable messages?
 a. speak-for-itself approach
  b. message-driven approach
  c. leveraging approach
  d. shotgun approach
  e. cast-a-wide-net approach



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

izzat

  • Sr. Member
  • ****
  • Posts: 328
Answer to Question 1

e

Answer to Question 2

b




izzat

  • Sr. Member
  • ****
  • Posts: 328

 

Did you know?

Atropine, along with scopolamine and hyoscyamine, is found in the Datura stramonium plant, which gives hallucinogenic effects and is also known as locoweed.

Did you know?

The calories found in one piece of cherry cheesecake could light a 60-watt light bulb for 1.5 hours.

Did you know?

Computer programs are available that crosscheck a new drug's possible trade name with all other trade names currently available. These programs detect dangerous similarities between names and alert the manufacturer of the drug.

Did you know?

Eat fiber! A diet high in fiber can help lower cholesterol levels by as much as 10%.

Did you know?

More than 50% of American adults have oral herpes, which is commonly known as "cold sores" or "fever blisters." The herpes virus can be active on the skin surface without showing any signs or causing any symptoms.

For a complete list of videos, visit our video library