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Author Question: John was going to his favorite sports website when an ad for home equity loans appeared in a ... (Read 186 times)

JMatthes

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on: Jun 29, 2018
John was going to his favorite sports website when an ad for home equity loans appeared in a separate window that materialized on the screen seemingly out of nowhere. He wasn't interested, so he closed the window. What type of online ad is this?
 a. website
  b. banner ad
  c. interstitial
  d. superstitial
  e. pop-up

Question 2

In which approach to enhancing brand equity do marcom practitioners attempt to build advantageous associations through creative, attention getting, and believable messages?
 a. speak-for-itself approach
  b. message-driven approach
  c. leveraging approach
  d. shotgun approach
  e. cast-a-wide-net approach


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izzat

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Reply #1 on: Jun 29, 2018
Answer to Question 1

e

Answer to Question 2

b


JMatthes

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Reply #2 on: Jun 29, 2018
Thank you :)


izzat

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Reply #3 on: Jun 29, 2018
Happy to help you


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