This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: John was going to his favorite sports website when an ad for home equity loans appeared in a ... (Read 85 times)

JMatthes

  • Hero Member
  • *****
  • Posts: 578
on: Jun 29, 2018
John was going to his favorite sports website when an ad for home equity loans appeared in a separate window that materialized on the screen seemingly out of nowhere. He wasn't interested, so he closed the window. What type of online ad is this?
 a. website
  b. banner ad
  c. interstitial
  d. superstitial
  e. pop-up

Question 2

In which approach to enhancing brand equity do marcom practitioners attempt to build advantageous associations through creative, attention getting, and believable messages?
 a. speak-for-itself approach
  b. message-driven approach
  c. leveraging approach
  d. shotgun approach
  e. cast-a-wide-net approach


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

izzat

  • Sr. Member
  • ****
  • Posts: 328
Reply #1 on: Jun 29, 2018
Answer to Question 1

e

Answer to Question 2

b


JMatthes

  • Hero Member
  • *****
  • Posts: 578
Reply #2 on: Jun 29, 2018
Thank you :)


izzat

  • Sr. Member
  • ****
  • Posts: 328
Reply #3 on: Jun 29, 2018
Happy to help you


« previous next »
 

Did you know?

About 3.2 billion people, nearly half the world population, are at risk for malaria. In 2015, there are about 214 million malaria cases and an estimated 438,000 malaria deaths.

Did you know?

Allergies play a major part in the health of children. The most prevalent childhood allergies are milk, egg, soy, wheat, peanuts, tree nuts, and seafood.

Did you know?

Automated pill dispensing systems have alarms to alert patients when the correct dosing time has arrived. Most systems work with many varieties of medications, so patients who are taking a variety of drugs can still be in control of their dose regimen.

Did you know?

The Centers for Disease Control and Prevention (CDC) was originally known as the Communicable Disease Center, which was formed to fight malaria. It was originally headquartered in Atlanta, Georgia, since the Southern states faced the worst threat from malaria.

Did you know?

Human neurons are so small that they require a microscope in order to be seen. However, some neurons can be up to 3 feet long, such as those that extend from the spinal cord to the toes.

Some of the fastest growing religions in America are non-Judeo-Christian religions. This photograph Some of the fastest growing religions in America are non-Judeo-Christian religions. This photograph
In 2008, the U.S. economy suffered a gaping wound as several trillion dollars were ripped out of it. In 2008, the U.S. economy suffered a gaping wound as several trillion dollars were ripped out of it.
The world has been horrified recently at a U.S. Congress so polarized and paralyzed that it cannot p The world has been horrified recently at a U.S. Congress so polarized and paralyzed that it cannot p
Why did these young volunteers of the First Virginia Militia join the Confederate army in 1861? “It Why did these young volunteers of the First Virginia Militia join the Confederate army in 1861? “It
Grace Service, a YMCA missionary, explained that these porters worked at the base of Mount Omei in S Grace Service, a YMCA missionary, explained that these porters worked at the base of Mount Omei in S
John Locke (1632–1704). John Locke (1632–1704).
Video: Primary and secondary response to infection

For a complete list of videos, visit our video library