Estimates of click-through rates to banner ads average 25 ...

[Arii_bell]

Estimates of click-through rates to banner ads average 25 percent.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

From the perspective of the customer or consumer, _____ is the extent to which they are familiar with the brand and have stored in their memory favorable, strong, and unique brand associations.
 a. brand awareness
  b. brand image
  c. brand preference
  d. brand equity
  e. brand effectiveness

[ms_sulzle]

Answer to Question 1

False

Answer to Question 2

d

[Arii_bell]

Thanks for the timely response, appreciate it

[Dnite]

Excellent