Author Question: Estimates of click-through rates to banner ads average 25 percent. a. True b. False Indicate ... (Read 66 times)

Arii_bell · **on:** Jun 29, 2018

Estimates of click-through rates to banner ads average 25 percent.
a. True
b. False
Indicate whether the statement is true or false

Question 2

From the perspective of the customer or consumer, _____ is the extent to which they are familiar with the brand and have stored in their memory favorable, strong, and unique brand associations.
a. brand awareness
b. brand image
c. brand preference
d. brand equity
e. brand effectiveness